Hotel Investment Consultancy - 

     Market Research and Feasibility Studies

Development of a hotel is unlike other real estate projects. Hotels do not sell  rooms nor food & beverage items but rather location, ease of access, services and brand.
 

To be successful financially, several factors must be identified and evaluated before going ahead with acquisition and construction.

To create a new hotel needs careful planning and clear decision making. The market analysis will clarify economic climate, trends, location and regional as well as local political activities.

Many times have we seen hotels with great potential in certain areas not being able to position themselves correctly on the market or being able to achieve the right price. A thorough research including a study of the present and future market is essential. After that a concise hotel concept must be created, reflecting the time and potential market segments.

As a property developer the next decision must be brand. In order to develop a sound profitability and feasibility report the operation a and future management must be determined. If the developer does not want to get directly involved with the operation signing a management contract is advisable. Other options are to obtain a franchise from an existing hotel operator or develop the brand from scratch.

Hoteï International can assist any property developer with the following;

Market Analysis

The objective of this analysis is to identify the current hotel climate and trends for the upcoming years.
In this section of the report the following methodology is being used

1. Touristic and Lodging data and statistics of Country, City and specific location of property
2. Political issues affecting the operational profit and occupancy.
3. City Infra Structure and Logistics
4. New hotel investments
5. Competition ( Supply and Demand in the area )
6. SWOT Analysis


  A conclusion will follow as a direct result of the market analysis which will determine whether the project should go to the next step or is in need of revision.

Concepts & Hotel Infra Structure

The objective of concepts is being able to see the future trends and market a product with high impact and competitiveness. Determining Infra structure is one of the most essential issues facing a developer. This part will create a an optimal working environment and greatly contribute to increased profitability and guest satisfaction. Traditionally, most hotel developers rely entirely upon the architect on this part, however having a hotel professional involved at this stage is highly advisable in order to maximise the use of space

The report consists of the following

1. General Concept of the property
2. Determination of facilities such as restaurant, banquet, health club and other guest services
3. Identifying the brand and star rating
4. Allocation of space with seating capacities to facilities and store rooms
5. Advise on choice of operator.

Feasibility

The aim of this report is to predict and determine yearly occupancy levels, achievable rates profit and loss and return on investment.

In this section we will present a report with figures closely representing potential earnings taking market segments, concepts, location and rating into account. It must be mentioned that the actual management of the hotel will be able affect the figures substantially.

* Five year projections
* Rate estimation
* Achievable occupancy
* Cost of operation (Salaries, fees, energy, insurance etc.)
* Profit and Loss Calculations